Behavioural Economics

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Nudge Fudge: A Critique of Using Nudge Theory in Policymaking in India

Over the past few weeks, you may have stumbled upon the words ‘nudge’ and ‘behavioural economics’ more often than you had in the past few years. There is a serious attempt to mainstream nudge in policy design.
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Nudge Fudge: Why Behavioural Economics?

Last month, at the induction programme for around 120 MBA students at IIT Bombay, I was conducting a session on plagiarism. During the session, I announced: “Plagiarism is like a plague.”
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